Commercial Direction for Founder-Led Ecommerce Businesses

I help ecommerce founders identify where their business is leaking money, fix the underlying issues across product, operations and marketing, and move the business forward with control and real profit.

Book a Free Strategy Call

You have proved your ecommerce model works.

I help to bring the business under control - and create space for proper growth.

Plugging money leaks

We find wasted spend and show where you can save money now.

A full stock review

We identify the opportunities in a full stock analysis.

MOT of your marketing

We take an in-depth look at all outbound activity.

Opportunity and execution

We identify opportunities and make sure they get implemented properly.

Book a Call

If the business feels harder than it should, this is worth a conversation.

What Clients Say

Testimonials

"Our website was over 10 years old and had effectively become more of a brochure than something we could really use commercially. Jon helped us rebuild it into a more modern, transactional site that gives us a better base to work from. It's a clear step forward and puts us in a position where we can start to market the business more effectively, particularly around content and customer retention."

Lee

Crown Hill Garden Furniture

"Working with Jon completely transformed our business performance. His ability to boost traffic and conversions while cutting unnecessary spend is exceptional. Thanks to his insight and precision, the business achieved far greater results without overspending — a genuine game-changer and wholeheartedly recommended."

Simon Weinstein

Founder, All About Response & Electra House Properties

"Jon has transformed how I lead my business. He strengthened my confidence, sharpened my financial analysis for expansion, coached me in team management, helped me make difficult decisions, and identified personal tendencies that were holding the business back."

Nick Kalmus

Founder, Woodpress

Experience

Direction Comes From having Done It

I built and ran my own ecommerce business to over £30m in turnover.

I grew up in the furniture trade, so product, supply and margin were never abstract - they were always real.

I launched online early, built the business through the growth of ecommerce in the UK, and managed the day-to-day reality of running it as it scaled.

A team of 40+, a large product range, marketing spend, stock, operations - all of it.

My Experience

Who this is for

Founder-led ecommerce businesses doing meaningful revenue.
Where decisions still come back to the founder.
Where marketing performance is inconsistent.
Where parts of the product range are underperforming.